In his new book, "Basementality," Princeton resident Ben Weiss shares how he built his antioxidant beverage brand Bai from a basement startup to an industry disruptor that was acquired for $1.7 billion by Dr Pepper Snapple Group. Weiss launched Bai using the Princeton community as his test market.
Weiss will discuss his success in an interview with Princeton University graduate students who founded The Crumpet Society, a quick-service food venture. The conversation will focus on resilience, leadership, community – and the future of entrepreneurship.
This session is part of Engage 2020, Princeton University’s first innovation and entrepreneurship conference. Engage 2020 offers 50+ sessions Nov. 4-6. Register for Engage 2020 to participate in this conversation with Ben Weiss. After you register, you’ll receive a link to the conference agenda site. Find Weiss’s session and add it to your calendar, along with any other Engage 2020 sessions that suit your interests.
Please note, you must register through Eventbrite to receive information about the conference and the conference platform. The registration asks for company name, you may write 'community member.'
Weiss is providing all ENGAGE 2020 conference registrants a discount code for 30% off his new book "Basementality." The Amazon discount code is: NDVC64JE.
Presented in partnership with GradFUTURES (The Graduate School) and the Keller Center.