Career coach Alex Freund leads this four-part workshop for job seekers on Tuesday evenings. The workshop replicates the step-by-step processes used by leading businesses in the development and launch of a new product. It delves into four key sequential stages - the value proposition, branding, marketing, and advertising - each modified for the job searcher.
Registration is required, and participants are encouraged to attend all four sessions to get the most benefit from the series. Please indicate which sessions you plan to attend in the registration form. A Zoom link will be sent to you on the day of the presentation.
Alex Freund, a Cornell University grad who previously managed many large departments in two Fortune 500 companies, specializes in career and interview coaching. In addition to his workshops and presentations, Freund maintains a popular blog designed specifically for job seekers.
Complete schedule and topics for the series:
April 21, 2020 : Value Proposition -- This is the starting point from which all your endeavors should flow - a promise of the value you bring to an employer. A value proposition gives employers a reason and justification to consider you. Presenting a clear, concise value proposition makes it easier to connect with your targets, establishes the benefits of "why you," and is the foundation upon which communications and subsequent relationships can be developed.
April 28, 2020: Personal Branding -- Once identified and developed you can use your personal brand to generate opportunities for you rather expending energy chasing leads down dead-end roads. When you have a compelling personal brand, others find you attractive, interesting and wanted. They are also more willing to connect with and help you for potentially mutual benefit. Building a brand can take time, but there are things you can do now to develop your brand.
May 5, 2020: Personal Marketing -- Once your value proposition and brand are defined, now what? You know it takes more than skills and experience to secure the job - it takes marketing too. Marketing is at the heart of every job search and is defined as the process of educating buyers why they should choose you over your competitors. This session examines how to increase your odds of success by examining different marketing aspects and best practices.
May 12, 2020: Personal Advertising -- Advertising is about getting people's attention. It is an efficient way to introduce yourself to potential employers on a broad scale enabling you to reach targeted and niche audiences. It enables you to penetrate a particular company or industry. And, personal advertising can expand your net of opportunity and market value.